Review & Unboxing: Imperfect Produce

What: Imperfect Produce
Rating (1-5): 🌿🌿🌿🌿🌿

If you want $10 off of your first box, use my referral code here!

– Imperfect Produce Instagram

Today is a review of Imperfect Produce! I’ve seen advertisements around for them before with their slogan about cooking ugly. It’s kitschy, it’s fun, it’s the next best thing to a farmer’s market.

The point of Imperfect Produce is to sell the produce that seldom makes it to the grocery store. Grocery store produce being sub par is hardly news. It’s why so many people with the option will opt in for farmer’s markets or home-cultivation.

Supermarkets have a strange “sex sells” attitude about food. If the packaging is a little warped, or the produce is deformed, it rarely makes it to the shelves, even if it’s completely fine. People eat with their eyes, but I personally have always loved the more rustic and lumpy fruits and vegetables. It’s why heirloom tomatoes make me swoon. Not to mention, I get regularly angry at the produce that’s unnecessarily chilled and doused in water, causing me to have to dry it all off and re-store it so it doesn’t mold too quickly.

Imperfect Produce is one of those delivered-to-your-door experiences that allows for you to customize what you want, and they do the grocery shopping for you. One of my best friends decided to try out Imperfect Produce first. She raved about her first box – $20 and full of veggies she doesn’t always even get to purchase at the store. Following this, she immediately sent me a referral code. My husband and I joked about their marketing but realized that this could really benefit us. With my diet being primarily vegetarian these days, and the sheer lack of quality in stores around us, it was high time we tried something new.

So I’m going to go through what my first purchase and unboxing experience was like with Imperfect Produce – complete with a timeline!

The Purchase

On Sunday, August 19, I used my friend’s referral code, and I signed up. The process was simple. They asked you to input your zip code so they can ensure they deliver to you. My delivery time is on Fridays, which is good to know, and helpful because I’m off work on Fridays. I knew that my current produce was going to run out soon, so this felt like the perfect time to try them out.

After inputting my information, it was 10:30 p.m., and the site let me know that I will be able to customize the box Monday-Tuesday starting at 3 p.m. My guess was this was so they could process my account and get things ready for the plan I chose. I chose the Mixed Fruits and Veggies box.

Other options included the Organic box, Fruits box and Veggies box. 

The Customization

Monday, August 20, I nearly forgot to customize my box! It was 11 p.m., and I sat my husband down on the couch and we scrolled through our options. The homepage has your box up front and center with the customization option ready to be clicked on when it’s time. I appreciated how easy it was to get to everything.

The options provided appeared to be a random assortment of fruits and veggies that were available – anything from colorful cauliflower to zucchini. It wasn’t everything you might find in the grocery store at once, but it was nearly everything I would want to reach for, anyway.

Each item came with details about why it was “imperfect”. This mostly ranged from a surplus of items the markets didn’t need, to size and shape being less-than-brilliant. You even got to see where the produce was coming from – in other words, where it was cultivated.

There was “conventional” and “organic” and most options had one or both. After some deliberation – and knowing that I would be out-of-town soon – I went for a slightly smaller order:

Because of the referral code, I got it for cheap, but it was at a value of about $12 plus a delivery fee, which is great because that’s less than what we typically see at the market here.

The Delivery and Produce

My delivery appeared today, Friday, August 24, sometime around 6:00 p.m. I received a text when the delivery was approximately 5 minutes away, and then a text when they left it in front of my door.

The produce was loosely packed, but the box and the produce inside were in a cared-for condition that made me confident nothing had been damaged on the ride to me.

The produce inside had hints of water, as if they had been just washed, but even a few had a some dirt smudges on them. To be honest – and especially with a vegetable like onions or the sweet potato – I would rather see that.

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It was a smaller box, but it was the perfect first box. It gave me a good idea of the quality, quantity and pricing that I can expect from Imperfect Produce.

Of course I indulged in one of the peaches, right away after a good wash and peel. It was delicious! I cannot wait to make some meals with these ugly son-of-a-guns.

Who would I recommend this to? I recommend Imperfect Produce to especially anyone whose diet is primarily vegetables or fruits, but even more so anyone who is looking to meal prep on a budget and stringent grocery list. Honestly, I genuinely believe this will make meal prepping so much easier because I know exactly what is available and I can plan around that.

The Referral

If you want $10 off of your first box, use my referral code here!

More Links

Let me know if you have tried/are trying Imperfect Produce! I’d love to hear about your experience.

3 replies on “Review & Unboxing: Imperfect Produce”

This is super cool!! I knew about products like Nature Box and Blue Apron (thanks, the Adventure Zone!), but I had no idea that Imperfect Produce was out there. It makes me feel good to know that there’s a service out there that takes the “unwanted” produce and gets it out to people who would use it, especially since so much produce in general goes to waste at supermarkets :/. Plus, the pics you took make the box you got look stunning. I like the lumpy potato lol. I’ll definitely remember this and tell my roommates about it.

Liked by 1 person

Yeah yeah yeah gurl y’all should use my referral code to for the discount on the first box it’s nice. And my lumpy sweet potato made the best sweet potato burgers last night :3 I’m excited.


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